Eva Dranaz, Jochen Fill / Mauer (2010)
Eva Dranaz and Jochen Fill of design studio 3007 were entrusted with the conception and implementation of the first two campaign images, before BAI invited artists to participate in the series “IDEEN BRAUCHEN RAUM”.
In the theater, the red curtain is pushed aside to draw attention to the events onstage. Playing on this in reference to BAI, we see the hands of two women and two men pulling open two concrete walls. What lies behind is left to the viewer’s imagination. The forceful opening of the gap in the wall represents the willingness to make the impossible possible, to innovate, and to give ideas space to unfold.